About Flourish Beauty

The idea for Flourish Beauty was born out of a very confusing illness that ended a career as a make-up artist. 


Over night, our founder Jo began to suffer from poor health which progressively got worse. She suffered severe reactions all over her body which caused her eyes and hands to swell and left her skin raw and inflamed. She developed an irregular heart beat and was informed by doctors that for some unknown reason her immune system was attacking itself. Eighteen months and many hospital visits later, an allergy specialist identified she was allergic to several chemicals commonly found in conventional beauty products and the constant exposure had severely weakened her immune system. She immediately cleaned out her beauty cupboard and watched her health rapidly improve! Who knew a career in beauty could be so dangerous!?


“My passion for all things beauty and love of luxury cosmetics alongside the confusion and lack of guidance when buying natural beauty products inspired me to make things less complicated for others. Why sacrifice your health for beauty when we are on hand to help you upgrade your beauty routine to one that not only delivers results but contributes to your health and well-being.” Jo from Flourish


Based in the North East of England Jo is a green skincare specialist and a green make-up artist, who loves nothing more than getting people excited about natural skincare solutions. 


The Flourish Mission

Welcome! Here at Flourish we have taken the complication out of shopping for your natural beauty essentials. We’ve done the research so that you are safe in the knowledge that you can shop safely and without confusion. We’re your one stop, simple and unique, luxury natural beauty shopping destination.


Not only do we stock the best in natural beauty products we have a team of natural beauty experts on hand to answer your questions 24/7. Whether it’s a question about a product, a concern about your skin or you need a green make-up lesson. Please get in touch using the ‘Contact Us’ section and we promise to respond as quickly as possible. 


Flourish are here to help you upgrade your beauty routine to one that is kinder to your skin, your health, and the environment. We are passionate about green beauty that not only gives results but contributes to your health and well-being. Happy shopping!